Marketing

1.	Swift Decision Issue: January/February 2010 Author(s): Lynne Thompson American Greetings’ vice president of licensing Michael Brown talks about his company’s collaboration with country/pop music superstar Taylor Swift.

Just Like Old Times
Issue: May 2008 Issue
In 2000, Jonathan Schaefer and Darren Rose launched a brick-and-mortar mortgage business in Independence at the crest of the dot-com boom. Eight years later, with the housing industry tumbling, the duo has moved on to launch a Web site. HeyButler.com , which generates coupons and promotions for shoppers to redeem at neighborhood merchants, restaurants and other businesses, has all the trimmings of a turn-of-the-century dot-com: off-beat name, cartoon logo, a Super Bowl TV ad and even an irritatingly hau...

Look at Me!
Issue: August 2005 Issue
Author(s): Kyle Swenson
Promotional Tools Before you can successfully market your business to your target demographic, you need to understand all the different tools in your communication arsenal. Marketing: Any direct communication with customers or potential customers. Marketing is relationship building. It includes mailings, e-mails, phone calls, and client lunches and meetings. Advertising: Mass media circulation of a message. A new business often relies on mass advertising to effectively get the company's name out there. ...

In the Know: Cling On's Invasion
Issue: November 1999 Issue
Author(s): Karin Connelly
The folks at GBS Sticker World have once again gotten themselves into a sticky situation. But in the marketing game, sticky is good. It means that consumers are attracted to your ideas or product, maybe even getting a (static) charge out of it. GBS newest sticky creation known as Cling Ons (no, not the Star Trek variety) is a unique material that temporarily adheres to just about any surface without leaving a gooey residue. What sets Cling Ons apart from the familiar static-vinyl window stickers is that ...


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